WELL WORDS
The path to better healthcare marketing
BETTER WORK ON TIGHTER TIMELINES

Here's why we can deliver stellar work in less time:

Around-the-clock productivity 
Our partners are based in New York and Amsterdam. We oversee every project, using the time zones in our favor. 

Bespoke teams with no padding
We do more than say we're nimble. We have a team of trusted talent that can scale to work on projects from just a few hours to full time. We don't fill billable hours. We craft a custom solution truly matched to your needs, meeting deadlines and maximizing innovation while avoiding any unnecessary overhead. 
Tap into our expertise to align your marketing strategy to your:
Brand
positioning
Company
​resources
Audience’s unmet needs
To execute a sustainable project on time that maximizes ROI 

About Our Team
​ 

Our core team has expertise in:
  • Content strategy
  • Project management
  • Account planning (strategy)
  • Copywriting
  • Pitches
  • Workshop design + facilitation
  • Publishing (editorial operations)

We can tap additional talent to join your project, such as:
  • Account managers
  • Graphic designers (print + digital)
  • Information architecture + usability experts
  • SEO + SEM experts
  • Website producers + developers
  • Research assistants
  • Financial modelers
  • Event planners
  • Video producers

SAMPLE DELIVERABLES

STRATEGY

CONTENT

OPERATIONS

​
  • SWOT/Gap analysis + competitive analysis
  • Brand positioning + value proposition
  • Audience segmentation
  • Key messages
  • Campaign ideas
  • Customer journeys
  • Communications plans + cadence design
  • Channel + format recommendations
  • Social media strategy
  • Project + creative briefs
  • Information architecture + user experience
  
  
  • Content audit + analysis
  • Content plan + calendar
  • Taxonomy + site map
  • Metadata schema
  • Copywriting for web, email, social media, etc.
  • Storytelling approach
  • Graphic design
  • Content partnership recommendations
  • Conntent partner contracting
  • Regulatory review + approvals
  • Content entry into a CMS
  • Content migration
  • Governance planning
  
 
  • Project + product management (plan, timelines, staffing, budgets, etc.)
  • KPIs
  • Deck development + presentations
  • Meeting and workshop design + facilitation
  • Process design + improvement (workflows)
  • CMS migration
  • Agency management
  • Documentation
  • Change management
  • Global content sharing process + plan